In a recent article put out by the Collier County Convention and Visitors Bureau (CVB) data shows a positive increase in tourism over January 2017. We highlighted these numbers below because they're just so exciting, but for the full article click here.
So here's the scoop on our 2018 visitor stats:
Short term visitors staying in paid lodging increased 1.9%;
occupancy was up 7.9%;
average daily rate climbed to $248.30, an increase of 7.5%;
and both visitor spending and total economic impact from tourism increased 4.9% over January 2017 (CVB).
Collier County Tourist Development Taxes collected in January 2018 was $3,766,753, which is an increase of 4.99% compared to January 2017. AND this comparison even takes into account the new 1% increase in taxes on hotel stays that was added this year!
The article written by the CVB quotes Jack Wert, executive director of CVB as saying, “Our presence in the market with strong, positive marketing messages matched visitor’s desire to travel in January. Despite some flight interruptions due to extreme cold weather in northern markets we still saw increases across the board, and we’re pleased to report that 40% of January visitors were in Collier County for the first time.”
For the visitor stats and comparisons plus a look at the full article head over to the CVB page by clicking here.
You can imagine our excitement over the tourism stats, but we can't say we're surprised.
Naples is known for showing our visitors a great time! Our excellent customer service continues to bring our out of town guests back season after season. With exciting things coming, like the construction of the new Gulfshore Playhouse building, opening of new restaurants like Dorona and Sails, and the reopening of many of our adventure tours down in Everglades City, we're delighted to see what the rest of tourism season has in store for our winter residents.